How BannerLadder works

The ladder is built to reward quality momentum, not vanity traffic.

  1. Add your banner
  2. Get rotation exposure
  3. Earn counted clicks and quality traffic
  4. Build Momentum Score
  5. Climb ranking
  6. Use plans or featured placement to scale visibility

Weighted rotation

Exposure uses score-informed weights with a minimum floor for new campaigns.

Fairness for newer banners

Discovery weight guarantees opportunities before long-term performance dominates distribution.

Beyond raw clicks

Traffic-quality checks, public-page momentum caps, and decay controls help keep the ladder resistant to spammy activity.

Visibility + quality together

Plans and featured placement can increase opportunity, but sustained rank still depends on counted engagement.